2

Fostering brand love in Facebook brand pages

Year:
2018
Language:
english
File:
PDF, 222 KB
english, 2018
6

Hedonic or utilitarian premiums: does it matter?

Year:
2013
Language:
english
File:
PDF, 175 KB
english, 2013
7

Brand communities on the internet

Year:
2008
Language:
english
File:
PDF, 364 KB
english, 2008
8

Effectiveness of price discounts and premium promotions

Year:
2009
Language:
english
File:
PDF, 124 KB
english, 2009